ARTORIA TRAINING

Artist Development & Gallery Performance

Practical training and professional development for artists and gallerists building sustainable creative careers.

The Programmes:How to grow your art business
(and make money!)

Ever wondered how to take your art to the next level? Gain insider information about how to sign with a gallery, find the perfect price point for your artwork and work in the same way as market-leading artists.

How to sell art
(and feel great doing it)

Aimed at both gallerists and artists, this programme teaches you everything from sales psychology to practical tips to increase art sales in an easy and approachable way

Your Tutors:

Candy Scott-Bird

Creative Mentor | Artist Development & Commercial StrategyCandy combines a strong background in artist development, brand strategy and commercial growth, having managed artist portfolios across multinational gallery groups and independent galleries. As a creative mentor and commercial strategist, she helps artists turn their creative practice into sustainable businesses, with a focus on brand development, pricing, market alignment and business planning. Her career includes working with Sky Arts and supporting both emerging talent as well as established award-winning artists.Looking for 1:1 artist mentoring or coaching? Get in touch to discuss how Candy can support your development:

• Candy

Ben Scott-Bird

Gallery Strategy | Sales & Commercial DevelopmentBen brings extensive experience across gallery management, sales, events and commercial development, having worked with both independent galleries and large international gallery groups. With more than £5 million in personal art sales across contemporary and 20th-century art, he combines frontline commercial experience with strategic insight. An experienced sales coach, marketer and mentor, Ben supports galleries and artists across sales strategy, client development, event programming, commercial positioning and business growth.Looking to strengthen your gallery team? Get in touch to discuss in-person sales coaching and development:

• Ben

How to grow your art business
(and make money!)

• Introduction
• Why Create?
• Build Your Brand
• Build Your Business
• Working with a Gallery / Publisher
• How to Price Your Artwork
• How to Sell Your Artwork
• Events and Exhibitions
• How to Do More
• When to Print
• Work Smarter
• How to Work Smarter
• Common Mistakes
• ConclusionOver 45 hours of friendly, instructive tuition.

How to sell art
(and feel great doing it!)

• Introduction
• What Being an Art Consultant Means
• The Steps to Success
• The Greeting
• Re-engagement
• Getting to Know Your Clients
• Using Your Knowledge
• Urgency Tactics
• Remember the Benefits
• How to Close
• Hurdle Handling
• The Importance of Data Capturing
• Time to Follow-Up
• ConclusionOver 30 hours of essential gallery skills

“Candy is brilliant at seeing the bigger picture while still giving you practical advice you can actually use. Her approach is honest, straightforward and always feels like it comes from someone who genuinely wants you to succeed.”Robin S - Milton Keynes

“Ben was fantastic with the team — friendly, approachable and able to get everyone engaged. His insight into sales and gallery performance was genuinely invaluable. We’ve seen a noticeable upturn in the team’s confidence and performance since working with him.”Derek M - Central England